A law firm website has two jobs that often pull against each other: it has to win the instruction, and it has to keep the regulator happy. The best ones do both without feeling like a compliance document. Here's what belongs on a modern UK law firm site in 2026 — the trust signals that persuade, and the SRA requirements you can't leave off.
Choosing a solicitor is a high-stakes, anxious decision. People aren't comparing feature lists — they're deciding who they can trust with something that matters. Your website's real job is to make that decision feel safe. A few things do most of the work:
Alongside winning work, your site has to be compliant. The SRA Transparency Rules — in their current form since 11 April 2025 — set out specific things that must appear on the websites of authorised firms. This is a plain-English summary, not legal advice; always check the current rules on the SRA's own site.
If your firm offers any of the listed services to consumers or small businesses, you must publish clear, prominent pricing and service information for them. The covered areas include residential conveyancing, uncontested probate where assets are in the UK, summary-only motoring offences, unfair or wrongful dismissal employment tribunal claims, certain immigration work, and licensing applications for business premises.
Where the rules apply, your published information must cover your pricing structure — including VAT (currently 20%) and disbursements — what's included in the quoted price, and anything a client might reasonably expect to be included but isn't.
These apply to all authorised firms, whatever work you do. Your website must publish your complaints procedure, including how and when a client can complain to the Legal Ombudsman and to the SRA. You must also display your SRA number and the SRA's digital badge in a prominent place.
This isn't a box-ticking footnote. Since May 2023 the SRA has issued hundreds of official warnings and dozens of fixed penalty fines off the back of proactive website checks, with renewed remote audits through 2025. Common failures include not stating the current VAT rate, capping fee ranges without explaining costs above the cap, and leaving out disbursements. A compliant site is simply cheaper than a non-compliant one.
None of the above matters if nobody reaches the site. A good law firm website in 2026 also needs solid foundations: fast loading (especially on mobile, where most people first find you), a properly completed Google Business Profile so you appear when someone searches "solicitor near me," clean page structure and titles, and secure hosting with HTTPS. These are unglamorous and decisive.
The firms that get the most from their website treat compliance and persuasion as one job, not two. The SRA information sits comfortably alongside strong service pages and real people; the price transparency that's required for conveyancing doubles as the reassurance that wins the instruction. Done well, a compliant site and a persuasive site are the same site.
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Take the free scorecard Request a free reviewFirms offering certain listed services must publish clear, prominent price and service information including VAT and disbursements. All authorised firms must publish their complaints procedure (including how to complain to the Legal Ombudsman and SRA) and display their SRA number and the SRA's digital badge. The current rules have applied since 11 April 2025.
No — the price and service requirements apply only to firms offering specific listed services. But every authorised firm must still publish complaints information and display its SRA number and digital badge, and being open about fees tends to win more instructions regardless.
Clarity about the work you do and who you help, named solicitors with credentials, genuine reviews and outcomes, plain-English service pages, visible compliance, and an easy way to get in touch.
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This article is general information about website content, not legal or compliance advice. Always check the current SRA rules.