The Card Republic
A Shopify store for a UK trading-card accessories brand — plus the wholesale trade catalogue that wins stockists.
The Card Republic — live at thecardrepublic.com.
The Card Republic sell the things collectors actually care about: sleeves, binders, acrylic cases and storage that keep a collection safe and looking right. Their line is "Protect What Matters. Display It Properly." — and that's the standard the shop had to meet.
So the job was two halves. A Shopify store that feels as considered as the products on it, and a wholesale route for the shops and stores that want to stock the range.
The brief
They needed a store that felt as premium as the products — clear to shop, easy to navigate by category, and with a proper trade route for stockists. Collectors know quality when they see it; the shop had to look like it belonged to the same brand as the kit inside it.
What I built
- A clean Shopify storefront — organised by category, so sleeves, binders, acrylic cases and storage are each one click away.
- A bold, product-led homepage — the products do the selling, not the copy around them.
- A trade application path — a clear route for wholesale buyers rather than a buried email address.
- A premium print trade catalogue — designed to match the store, so the range turns up in front of stockists looking the part.
The trade catalogue
A wholesale price list is usually a spreadsheet with a logo on it. This isn't. It's a proper document — the same brand, the same care — built to make a stockist want to carry the range rather than just quote on it.
The wholesale trade catalogue.