ARDENWOOD · CHARTERED FINANCIAL PLANNERSWARWICKSHIRE & BIRMINGHAM · FCA REGULATED
Ardenwood
Independent Chartered Financial Planners

Financial planning for the life you actually want.

Independent, fee-transparent advice and a planner who stays with you for the long term. We start with your life and what matters in it — not a product to sell.

Arrange a conversationor call 0121 000 0000
Chartered & qualifiedIndependent · whole of marketFee-based · no hidden commissionFCA regulated
How we help

Advice for the whole of your financial life.

Whatever stage you're at, planning brings the same thing: clarity about where you stand and confidence about what comes next.

01

Planning for retirement

Know when you can afford to stop — and how to draw an income that lasts, tax-efficiently.

02

Investing with purpose

A portfolio built around your goals and comfort with risk, not last year's fashionable fund.

03

Protecting your family

The right cover, wills and structures so the people you love are looked after, whatever happens.

04

Passing on wealth

Thoughtful estate and inheritance-tax planning, so more of what you've built reaches the next generation.

05

Business owners

Extracting profit efficiently, planning your exit, and turning a business into personal security.

06

Later life & care

Sensitive, specialist advice on funding care and the decisions that come with it.

Why Ardenwood

Advice that begins with you, not a product.

Three things shape how we work — and they're the reasons clients stay with us for decades.

Truly independent

Whole-of-market and unrestricted. We recommend what's right for you, not what a provider pays us to sell.

Fees, in plain sight

Clear, agreed fees before any work begins. No hidden commissions, no jargon, no surprises on a statement.

A planner for the long term

You work with the same named, chartered planner year after year — someone who knows your story, not a call centre.

Our fees

Clear fees, agreed up front.

You'll always know what you're paying and what you're getting for it — in pounds and plain English, before you commit to anything.

Initial planning

Your financial plan

A full review of where you stand and a written plan for where you want to be.

  • Discovery & goals conversation
  • Full review of your finances
  • A clear written financial plan
  • Recommendations, explained plainly
Ongoing advice

Staying on track

An ongoing relationship that keeps your plan current as life and markets change.

  • Regular reviews with your planner
  • Portfolio monitoring & rebalancing
  • Tax-year planning
  • Always at the end of the phone

Fees are tailored to the work involved and confirmed in writing before we begin. Your first conversation is always free and without obligation.

How it works

A calm, considered process.

01

Conversation

A relaxed, no-obligation chat about your life, your goals and your questions.

02

Your plan

We build a clear written financial plan around what matters to you.

03

Putting it in place

We handle the implementation and the paperwork, and explain every step.

04

Ongoing reviews

We meet regularly to keep your plan on track as life changes.

“For the first time, we actually understand our money — and we know someone's watching it with us.”
Client since 2016 · Solihull
Our planners

People you'll know by name.

Chartered, experienced, and genuinely interested in the lives behind the numbers.

Eleanor Rowe

Chartered Financial Planner, FPFS

Founder. Twenty years advising families and business owners across the Midlands on retirement and later-life planning.

James Ashworth

Chartered Financial Planner, CFP

Specialises in investment planning and helping clients invest with clarity and confidence.

Priya Sandhu

Financial Planner, DipPFS

Works with younger families on protection, mortgages and building long-term financial resilience.

Arrange a conversation

A conversation, not a sales pitch.

The first step is simply a chat — free, unhurried and with no obligation. Tell us a little about you and we'll be in touch.

Visit
Warwickshire & central Birmingham, by appointment